From Nancy Lane, President, SNA
The SNA/Blinder Revenue Summit rocks. Here are a few of my favorite take-aways:
Attendees at the SNA/The Blinder Group Revenue Summit listening intently at the Top Ten Revenue Ideas session.From Top Ten Revenue Ideas session:
Daily Deals (Ashley Pyle, Product Rollout Manager, Lee Enterprises, and Tim Corcoran, Regional Director of Advertising, Toronto Community News): Impulse buys/vanity offers working very well; both have had deals that were over six figures; at Metroland they have had huge success with car washes (recent deal has 1,200 vouchers) and men's shirts.
Microsites and Facebook facelifts for local advertisers (Doug Dixon, Sales Manager, ThisWeek Community Newspapers): These are sold as part of larger package. For an example on Facebook, check out Bel-Lago Waterfront Bistro. Microsite examples: www.motoristallstars.com and www.wowwhatamovie.com.
Kirk Davis, President & COO, GateHouse Media, having a one on one discussion with Mark Hill, Advertising Manager at Post Register Newspaper in Idaho Falls, Idaho.From Kirk Davis, President & COO, GateHouse Media - Thursday Keynote:
He is a "serial recruiter"; he interviews a minimum of five people per week whether he has openings or not. A recent recruiting effort by their company included a video featuring Kirk and an application that included five questions (things like their view of the industry, ideas they have and writing their own job description).
From Saxotech:
They featured a case study from Omaha, NE (successful niche site using a Saxotech template). The site is www.livewellnebraska.com. This is an awesome site that is chock full of information and user-interactivity on health-related topics. Easy to monetize.
More detail to come...