Sample the New Advanced Digital-Sales Course
Local Media Association (LMA), the professional trade organization for over 2,220 local community newspapers and their online sites, has launched its new Advanced Digital-Sales Course that will train sales professionals to be experts in digital sales techniques. The course is part of the LMA’s Sales Certification Program, currently made up of two courses, the other being the Fundamentals Media Course.
The Advanced Digital-Sales Course offers tactical approaches
to selling digital products and using digital media to increase and capture qualified
leads. It will prepare an advertising sales professional to present successful
and effective advertising solutions that drive client-value and generate
The course consists of 26 training modules, divided into
five segments, and is made up of online videos, taken at the participants own
pace. There is an assessment test after each of the five segments in the
program. Participants must score at least 90 percent in order to advance to the
next segment. Upon successful completion of the program, participants receive a
certificate to certify compliance with the LMA standards of advanced digital
A full-length video sample of the second module, “Prospecting in the Digital Age,” is available for viewing by CLICKING HERE.
“Our Sales Certification Program was recently revamped and
re-launched. Already, we have trained over 100 sales professionals,” said Nancy
Lane, president of Local Media Association. “This year alone, local advertisers
will spend over $25 billion dollars on local digital advertising. This program
lays out new innovative techniques that prepare a sales professional to capture
more of this revenue and to gain an advantage over the competition in the local
Peter Conti, marketing and sales director of Local Media
Association added, “We hired Stephen Warley of inboundarts.com to put together
the new Advanced Digital Sales Course. His experience in training more than 10,000
sales professionals in the broadcast industry brings a fresh perspective to
providing sales training across all media. Stephen founded the New York State
Broadcasters Association's Digital Leadership Academy and is considered one of
the best in the training field.”
The Advanced Digital-Sales Course’s five segments are:
Advertising Business Development Using Digital
Multi-Media Proposal Development
Setting Client Expectations
Digital Sales Ideas by Business Categories
The affordably priced course is also available to non-LMA members. A full-length video sample of the second module, “Prospecting
in the Digital Age,” is available for viewing by CLICK ING HERE.
For more information on the full Sales Certification Program and to register online, CLICK HERE.
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