Individual Giving Campaign Kicks Off and Pledges Are Urged
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to learn more about the Foundation’s Giving Campaign
With the theme of “The Cause Is Personal...For All Of Us” the SNA Foundation (a
501(c)(3) charitable trust affiliated with SNA), has officially kicked off its’
individual giving campaign. All donations are tax deductible and the goal is to
raise $250,000 over the balance of the calendar year. Every penny raised will be
used to further the Foundation’s mission of helping suburban and community publishers
make the digital transition successfully. “We want to provide much needed research
and information to community publishers to help them develop successful business
models on the digital side so that our industry can continue to inform and engage
the local citizenry,” said SNA President Nancy Lane.
Among other objectives, there are several initiatives that the Foundation could
accomplish for SNA members and the industry as a whole with a successful fundraising
campaign, including:
- Follow several promising case studies with regular reports and updates on their
successes and lessons learned
- Start beta sites to explore new and interesting audience-attracting and revenue-generating
ideas
- Conduct valuable research on emerging trends and innovations
- Publish a best practice guide that will be an indispensable resource for local publishers
looking for practical and useable guidance in multimedia publishing
- Continue to provide FREE training for the industry
Already the SNA Foundation has laid solid groundwork in the digital transformation
and needs more financial support to further their efforts. With grants from both
the Knight Foundation and the McCormick Foundation, the SNA Foundation has produced
two NewsU e-learning courses and commissioned an important study to learn about
the public’s perception about user-generated content on newspaper web sites. But,
our work is far from done, and we need your help.
Get Listed
Starting in the July issue of Suburban Publisher, all donors will be officially
recognized. “Many of us already give to charities of our choice,” says SNA Foundation
Executive Director Susan Karol. “I ask you to please add the SNA Foundation to your
list, as this is a cause that is near and dear to all of us.”