Suburban Newspapers of America, Inland Press and Southern Newspaper Publishers Association to Collaborate on Key Executives Conference in St. Petersburg, Florida in February
One of North America’s leading authorities on media innovation will headline the upcoming Mega-Conference designed for key executives in the newspaper industry. Clark Gilbert, President & CEO of the Deseret News Publishing Company and Deseret Digital Media, will address conference attendees on the subject of media innovation - both in principle and in practice.
Clark Gilbert
Gilbert is best known in the industry as a contributor to the NewspaperNext project produced by the American Press Institute. He was a founding partner of Innosight (a Boston-based consultancy that specializes in media clients targeting disruptive innovation) and professor of entrepreneurial management at Harvard Business School where he published numerous award-winning articles on innovation. He has an extensive background in digital media and also authored the book “From Resource Allocations to Strategy” in addition to numerous articles on media innovation and the growth of the internet.
He is now putting all of that knowledge into action at Deseret News Publishing Company and Deseret Digital Media. In the keynote address, he will share his plans, early success stories and lessons learned. He will talk about a new business model for media companies and will also address content strategies that are being employed. Already these new strategies have allowed them to significantly reduce their costs while greatly improving content.
There is no doubt that big, bold moves are being made at Deseret Digital Media. Industry executives will be treated to a rare speaking appearance by one of the brightest minds in the business.
For a preview of Clark Gilbert's work, be sure to view the video from the Borrell Mobile Conference keynote available on the
SNA web site. Feedback is still pouring in from those SNA members that have viewed it so far; most have been inspired to make further changes in their company after watching it.
In addition to Gilbert’s keynote address, other conference topics will include:
- The Mobile Advantage: Content and Commerce Strategies
- National Retailers' Outlook and Expectations
- Newspapers Under Siege: A Rational Approach to the Future of Print
- Consultative Selling and the Agency Approach to a Customer-Centric Advertising Department
- Customer Engagement Through Social Networking
- New Competitors to the Industry
- Plus, breakout sessions to ensure relevant topics for all:
- Testing the Waters with Paid Content
- Growth Opportunities for Weekly Newspapers
- Strategies for Leveraging Industry Audit Changes
Conference registration fees are $595 per person for members; $795 per person, non-members.
In addition, this
MultiMEDIA Key Executives Conference offers wonderful sponsorship opportunities, as well as exhibit space. Exhibitors are encouraged to act fast, though, as premium booth placements will be reserved on a first-come, first-served basis. Be sure to note your SNA/Inland/SNPA membership on the exhibit registration form to maximize your savings. Please contact Al Cupo, SNA VP-Operations for more details: 215-256-6801 or
al.cupo@suburban-news.org.
By attending this jointly-sponsored conference, supplier companies will be able to reach hundreds of potential customers without the expense usually incurred by traveling to three separate events.
To register:
About the Mega-Conference: This conference is a collaborative effort between three of the leading national and regional industry associations, SNA, Inland Press, and SNPA. It is designed for key executives (publishers, senior level executives, corporate staff, etc.) It will take place at the Renaissance Vinoy in St. Petersburg, Florida on February 21-23, 2011. For more information visit:
www.suburban-news.org,
www.inlandpress.org or
www.snpa.org.