Three New SNA Sponsored Webinars Just Announced

Earlier this month classified advertising professionals met in Chicago for the SNA Classified Managers’ Conference. Industry experts from throughout North America addressed all aspects of print and online classified advertising including database marketing, classified department sales structure, innovative real estate partnerships, mobile apps, growing the recruitment & automotive categories, and new private party initiatives.

As with all conferences, there were many key take-aways from this event; in fact, there were so many good ideas to share that SNA has asked several of the conference speakers to participate in a ‘wrap-up’ webinar in early December. This webinar will discuss the many valuable lessons learned during the conference.

If you were unable to make the recent SNA Classified Conference in Chicago or you did attend and would like to review some of the highlights, join us for this FREE member webinar on Thursday, December 9th at 3:00 PM ET (2:00 PM CT / 1:00 PM MT / 12:00 PM PT). Click here to register.

The classified conference also unveiled the latest SNA/Borrell research report: Interactive Classifieds Outlook. In this presentation, Peter Conti, Borrell Associates EVP shared new information and forecasts for suburban and community newspapers and their interactive operations. Peter also discussed the newest trends in mobile and talked about how community publishers can leverage the best of local print, online, mobile and social media to ensure a compelling buying proposition for their advertisers.

As a member benefit, SNA is presenting the SNA/Borrell Interactive Classified Outlook as a webinar on Tuesday, December 7th at 1:00 PM ET (12:00 PM CT / 11:00 AM MT / 10:00 AM PT). Click here to register.

The final SNA sponsored webinar of the year is being offered in response to an overwhelming number of SNA member inquires about Patch and its presence in and around their markets. SNA has arranged for Mel Taylor to present this Patch.com specific webinar along with a Q & A opportunity for all SNA members. More specifically, Mel Taylor will take a comprehensive look at the business and revenue models of Patch; the hyper-local initiative from AOL. Attendees will learn who they are, what some of their current and future plans are, and how and what they’re pitching local business. Most importantly, this webinar will offer proven methods in how to effectively beat Patch. This webinar will also take a broad look at others going after local ad budgets: Reach Local, DataSphere, Groupon, Facebook, Hyper-local sites and Pandora.

This FREE SNA member webinar is scheduled for Tuesday, December 14th at 1:00 PM ET (12:00 PM CT / 11:00 AM MT / 10:00 AM PT). Click here to register.

About our Speaker: Mel Taylor is a Philadelphia-based consultant specializing in online revenue strategy and staff training. Mel also conducts 'Web 101 workshops' for small business. Recent clients include Tribune Newspapers, Philly.com, Fox-TV, CBS Radio, & various hyper-local websites. Mel's website can be found at www.MelTaylorMedia.com.