Additions to 10 Best Ideas Session at Leadership Summit
SNA is proud to announce an expanded two-hour revenue session at the upcoming
SNA/Blinder Group conference in Chicago May 18-20. SNA and The Blinder Group, after attending dozens of conferences last year and working personally with hundreds of media companies, have collected their best ideas for revenue growth over the past year and narrowed them down to the TOP TEN. Criteria included: easy to implement; substantial revenue potential (relative to print and digital standards) and a new twist or angle (or brand new idea altogether). Also, to make the final list a representative from the chosen company had to be available to present and willing to share important information including sales and marketing materials. Finally, the top ten had to include a mix of print, online & mobile.
This fast paced session is guaranteed to generate at least one BIG revenue idea for your company or your money back.
Just Confirmed Speakers Include:
Jared Semet
John Humenik
Stephen Zonars
- Jared Semet, Online Sales Manager, The Mercury (Journal Register Company)
- Stephen Zonars, Vice President/General Manager, ThisWeek Community Newspapers
- John Humenik, President & Publisher, Arizona Daily Star
Top Ten Topics will include:
- Killer Event Marketing: Focus on Cooking Schools – they are new, different and bringing in the big dollars for papers large and small
- Mobile/Print Combo Promotions – use QR codes to make money - lucrative, successful and easy!!
- Sales Contests on Steroids – we’re talking serious money!
- Taking Daily Deals to the Next Level – leverage your assets to out-local and out-smart the national competition
- New Digital Initiatives – Guides, Contests, Maps & More. This comes from a smaller daily that is having success with multiple digital offerings that collectively add up to big dollars
- Agency Sales Tactics/ 360 Selling Success – Providing total solutions to small businesses
- Microsite Development – selling total solutions beyond your banners
- Lead Generation Models that are Making Money – prepare to diversify your offerings & cash in
- Successful Coupon Strategies – Print/Digital/Mobile combos that are producing serious revenue
- Telesales – New Strategies = Big Dollars; Especially on the Digital Side
This is just one of the many outstanding sessions planned for this conference. Other sessions include:
- Top Data & Trending Information to Ensure Revenue Growth, with Phil Beswick, The Media Audit and Greg Harmon, Belden Interactive/Borrell Associates
- Revenue Growth Starts with Strong Leadership, presented by Kirk Davis, President & Chief Operating Officer, GateHouse Media, Inc.
- Turning Around a Suburban Newspaper, James Gold, Managing Partner, Leap Media Partners, LLC
- And much more - For more information on all the sessions please see our agenda. For registration and additional conference details, visit the Revenue Summit web link at: http://www.suburban-news.org/Conferences/SNABlinderRevenueSummit.aspx
Exhibit and sponsorship opportunities are available – contact Tanya Henderson, Advertising & Membership Relations Director for more information at 804.262.3341 or at
Tanya.henderson@suburban-news.org