Results of the AIM Group Study for SNA
In December 2007, SNA's Interactive Media Alliance
sponsored a Web site evaluation
by The AIM Group (a division of Peter Zollman's
Classified Intelligence, LLC). The
specific goal of this study was to discover five
mission-specific tactics or strategies
that SNA member sites could — and should — deploy to
improve the following
areas: Site Economics (i.e., the amount of time and
effort it takes to maintain);
Traffic Volume; Time on Site; Brand Loyalty; Customer
Service; Community Engagement;
and Revenue. Whether your newspaper's Web site was one
of the 60 that participated
in this Web site evaluation or not, you'll benefit
greatly from this report. The
AIM Group experts detail some of the collective best
practices they found during
their Web site review and report on what we can all be
doing better to improve our
site traffic and revenue.
Released: January 2008
Cost: FREE (site registration required)