Media Sales Certification Program
The Mission of the Local Media Association Media Sales Certification Program is to deliver training in a changing media environment resulting in a highly proficient sales representative capable of maximizing revenue opportunities.
Course Instruction & Methodology
The Local Media Association Media Sales Certification Program has been developed in response to the request of our membership. In a recent questionnaire, we specifically asked if there was a need for ongoing training to meet the needs of the current media environment. The response of our membership was clear and this certification program has been developed to specifically address those needs and requests.
We have consulted with some of the leading media companies in America and the leader in Media Research, Borrell Associates to create a data driven webinar format, which will provide the professionalism and convenience our membership desires.
Convenient Webinar Format
We have contracted with Kevin McCrudden of Motivate America, one of the leading Media Management and Sales Trainers in America and creator of one of the first “media convergence models” to build a series of 30 to 45 minute webinar classes to address our membership’s concern for short training periods. These 30 to 45 minute webinar training sessions also coincide with adult learning acceptance and focus, as well as fitting the standard college class length. Mr. McCrudden will also bring on additional instructors that are experts in their fields to conduct webinars.
Certification Testing
After each webinar class there will be an automated “test” to confirm retention of the materials covered at each level. The “Passing Grade” for these tests will be 90%. Those that score under 90% will be required retake the test.
The Webinar programs are “self-directed” and can be taken at home or in the office and can be taken at your staff’s own pace.
Much of the materials covered in the “Basic” programs are similar, but customized to address the specific course of study and audience it is addressing.
You are Certified!
Once completed with each level of “certification", your “certified” media sales representatives and media sales managers will be given the Local Media Association Media Sales Certification “Seal of Approval” certificate. To learn more, click on one of the upcoming trainings below: